Job transformation cuts through all of us, yet according to a McKinsey study, less than 5% of occupations can be fully automated using the tools available to us today. What will happen to the business of selling in this scenario? It is one of the countries that is experiencing the greatest transformation, since thanks to the use of Artificial Intelligence (AI) 40% of the time dedicated to sales can be automated.
AI and sales
Both companies and entrepreneurs can turn to AI to give new sales performance. For example, it can be used to screen potential customers and identify most likely opportunities for cross-selling and upselling. At the same time, you can recognize which strategies the best salespeople use to finalize operations, learn about keywords they use, know in how many minutes sales occur, and apply this data so that automation chatbots replicate them.
With an AI engine that focuses on the interpretation of user intentions, the chatbot recognizes through the words used by buyers, whether by text or voice, what is motivating the contact with the company.
What can be automated with AI in sales?
The breadth is as much as the potential to grow billing, customer retention, and even being able to go out and engage new customers.
Thus, for example, you can:
Know what the interests of our consumers are.
Know which stores have the most sales and generate offers there.
Promote points of sale that need a greater influx of buyers.
Activate promotions when certain characteristics occur: for example, launch discounts for ice cream when temperatures are above 30º.
Learn about the best times to send email marketing, notifications or other contacts
AI applied
AI is integrated into different tools to achieve different types of results, for example:
Telephone service: with technology aimed at voice processing, telephone exchanges can be automated to receive calls, detecting which customer is calling, what type of order or problem you have and thus divert the call to the corresponding area.
Chatbots: with the attention of these bots, sales can be made from order to collection and shipping. For this, the AI intervenes in the natural language processing, understanding not only what the person needs to acquire, but even allowing to define the type of payment, if there is a discount that the consumer can take advantage of and even offer more products associated with those that are buying.
Even the AI can connect with the intelligent geolocation systems of the different devices, thus knowing where the buyer is and offer them the pick up point near or on the way to their home, for example.
The same is true for translation tools. This is extremely useful for buying in marketplaces in other countries, and thus the operation can be completed without running the risk of not understanding a step. In the same way, the AI can understand if the consumer asks in their language and translates it to the one handled by the seller. Thus, both parties win.
Market prediction: AI can cross data, generating sales projections, orders to suppliers so as not to run out of stock, reports that compare what is happening in the company and in the sector in general, among other actions.
An extremely important point is that by combining chatbots that are trained through AI and machine learning, companies and entrepreneurs can offer their customers 24x7 attention, always with immediate and personalized responses, giving them an experience that is up to the task that today consumers demand.
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