In recent years, WhatsApp has become one of the main communication channels. Without going any further, 98% of smartphones in UK have the application installed. And globally, it is used by more than 2 billion people in more than 180 countries. In this sense, WhatsApp for companies is an option that is increasingly chosen by companies to complement and optimize their sales.
Namely: WhatsApp Business is an application that can be downloaded for free and that was designed to meet the needs of SMEs and entrepreneurs. With it, you can easily communicate with your customers, put together a catalog that acts as a showcase for your products and services, and also, thanks to tools to automate messages, you can respond quickly to both frequently asked questions and those that arise during an experience. shopping.
How to increase sales with WhatsApp
WhatsApp Business is an ideal tool to boost your sales. Even so, it is good to take into account the following recommendations to optimize its use:
1) Have an exclusive line for your business:
One key point is to have a unique number for your business, which differs from your personal line. This will help you avoid mixing your personal life with your work life. At first, if you are just starting out in business, you may not think it is necessary. But, as you increase the volume of clients and contacts, it will be key to keep the professional space separate from the social network that you use every day to talk with family and friends.
As we mentioned, with WhatsApp Business you can create a catalog of your products or services, as a virtual window. In addition, it facilitates the organization, automation and response of the messages that are sent.
2) Update the catalog for a better interaction with your customers:
Having an up-to-date catalog is as important as the fact that a local takes care of and keeps its window tidy. To create the catalog, you have to go to the 'Catalog' option in WhatsApp Business, and from there you can upload up to 10 images. It is important that you add as much detail as you can, such as a product description, link to the page and the price. Above all, in countries with high inflation, it is essential that the amount that appears in the catalog is up-to-date. Otherwise, the customer may be disappointed.
3) Segment the sending of messages:
If you have a large list of clients and potential clients, it can be tempting to send everyone the same message. However, if you are looking to obtain better results, it is recommended to segment consumers, for example, according to the stage of the purchase process in which they are. We also suggest you identify who is just starting to get to know your brand, who are occasional customers and who are frequent. This point is essential, above all, to define where to direct certain offers.
4) Build customer loyalty:
Beyond offering promotions or inviting your customers to participate in sweepstakes, WhatsApp can be used to share useful information about the specific business industry, as well as educational content about the service or product you offer. This action will help create a community and retain your customers. . If, as in the previous point, you have segmented customers according to those who are occasional, frequent and potential, you can also create messages specific for each group
5) Introduce your company uses WhatsApp to sell:
It's key: you have to make sure that your clients and potential clients can find you. And, since WhatsApp does not have a guide in which they can search for you by name or brand, it is you who must provide the number. To do this, we recommend that you open all possible doors: include it on your website, on Facebook, Instagram and the channels you use, as well as on the receipts and cards that you design.
Likewise, if you want to integrate a chatbot with advanced functionalities or if you are in charge of a medium to large firm, the ideal is to obtain the WhatsApp Business API, which allows you to reach multiple users, connect several agents simultaneously, create contact lists , create a business profile, send customer service messages at scale, get a verified account, create templates to send notifications and measure business results.
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